Why I Ask for an Upfront Payment, And Why It’s in Your Best Interest
May 7, 2025 / 2 min read
Photo by Thirdman
Requesting an upfront payment isn’t about mistrust. It’s about clarity, commitment, and mutual respect.
Deposits set the tone
A website project isn’t a quick fix – it’s a structured process. There’s planning, design, development, communication, and a lot of hours that go in before anything is ever “launched.”
That’s why I use a phased payment model.
It keeps things fair, flexible and focused, based on the size and scope of your project.
Smaller projects
(Up to 3,000 € or under 6 weeks)
- 40% after accepting the proposal
This confirms the project and covers planning and initial development. - 60% before launch
Once everything is ready to go live, the final payment ensures full completion and delivery.
Larger projects
(Over 3,000 € or more than 6 weeks)
- 30% after accepting the proposal
Covers project planning and early design - 30% after design approval and start of development
Keeps momentum going into the dev phase - 40% before launch
Ensures delivery and launch without delays
Why this helps both of us
For you as a client, this structure means:
- You always know what to expect and when
- There are no surprise invoices
- Each phase is clear and aligned with real project milestones
- I can stay fully focused on your project – without chasing admin or juggling unclear commitments
For me, it means I can:
- Plan my schedule properly
- Deliver high-quality work without cutting corners
- Protect the time and energy I dedicate to each client
What it’s really about
Upfront payments aren’t about risk.
They’re about respect – for time, process and professional work.
They show we’re both serious.
And they allow me to give you my best.
Want a structured, transparent project from day one?
I treat your project seriously from the very beginning – and the payment structure reflects that.
Let’s build with trust, clarity and commitment.