Qualification

This step exists to protect the interests of both parties.

I review every enquiry personally, proceeding only when there is clear alignment. The methodology described on this site relies on shared expectations regarding scope, responsibility, and decision-making.

This checkpoint serves to reduce unnecessary calls, vague conversations, and mismatched assumptions. The objective is not to maximise the volume of enquiries, but to ensure that any conversation starts with total clarity.

If this feels excessive, this way of working is unlikely to be a good fit.

This work is designed for owner-led businesses that already understand why their website matters to operations.

It assumes a defined product or service, clear business context, and a reasoned need for a stable system rather than a short-term solution.

Engagements that work well in this framework typically involve:

• clear intent and direction
• willingness to make decisions early
• understanding that structure precedes execution
• a long-term view of technical choices

If you are still working out what the website should be or what role it should play, this is probably not the right stage for this process.

Likely a fit

• You have a defined service and you can explain what the website must support operationally.
• You want fewer moving parts, not more plugins and layers.
• You can make decisions early and keep ownership on your side where it matters.
• You value stability, maintainability, and controlled change over rapid iteration.
• You are comfortable working in phases with explicit review points.
• You want a long-term partner, not a short-term vendor.

Likely not a fit

• You want a page builder so multiple people can “edit anything” at any time.
• You are still exploring what the website should be or what it is meant to achieve.
• You want delivery first and decisions later.
• You prefer to delegate responsibility fully and treat the site as a task list.
• You need a quick cosmetic refresh without addressing underlying constraints.
• You are primarily comparing offers on price rather than ownership and risk.

To avoid ambiguity, it is important to be explicit about the conditions under which this work happens. These are requirements, not preferences.

• Typical investment range: €5,000 to €15,000, depending on scope and constraints.
• Below €5,000 this is unlikely to be a fit, as the work would become a compromise rather than a stable system.
• Scope is either clearly defined, or the underlying problem is articulated clearly enough to define it.
• The client participates in decisions that affect the system rather than delegating responsibility entirely.
• Work is structured in phases, with decisions reviewed at defined points.
• Every enquiry receives a response. A conversation follows only when there is a clear fit.

If any of the above conflicts with how you prefer to work, it is better to identify that now.

Before moving forward, consider the following:

• Do you know what problem this work needs to solve?
• Are you prepared to make decisions early rather than defer them?
• Do you have a realistic framework for time and investment?
• Are you looking for a partner in building a system rather than a task executor?

There are no correct answers here, only honest ones. This process works best when expectations are explicit rather than assumed.

Once the form is submitted, I review it manually.

If there appears to be strong alignment, you will receive a response outlining the next step. This may involve a short clarification exchange or an initial conversation focused on compatibility and scope.

If there is no clear fit, you will still receive a brief response confirming that, so you can move on without waiting. This is not a judgement of the project itself. It is simply an indication that the request does not align with how I work.

Response times vary, but every submission receives a reply.

If you have read the above carefully and believe the fit is strong, you can continue to the contact form.

Submitting the form indicates that you understand the constraints, expectations, and structure described here.
It also confirms that you are requesting a conversation within those boundaries.

→ Continue to the contact form